IMAX CEO Talks About The Growing Importance Of Animated Films In His Business

IMAX CEO Talks About The Growing Importance Of Animated Films In His Business

A lot of things have been scrapped due to COVID-19, and that includes IMAX activity. While IMAX is still screening films, it has been impacted by so many Hollywood films delayed due to the virus.

But in an article with Deadline, Rich Gelfond, CEO of IMAX, remarked that “local language films” are doing very well for them. One of the examples he gave was Dragon Ball Super: Super heroes, saying it and similar films “demonstrate the growing exportability of local films”. He feels that “we’ve only scratched the surface” of what local language films like anime can do in IMAX.

He said how Demon Slayer – Kimetsu no Yaiba – The Movie: Mugen Train and Evangelion: 3.0+1.0: Once Upon a Time did surprisingly well in IMAX theaters in Japan. It is of course the same chronology when Demon Slayer – Kimetsu no Yaiba – The Movie: Mugen Train became the most successful anime film of all time and the most successful film in the world in 2020. This alone makes more people pay attention to anime.

Local language films like anime brought in 2% of IMAX revenue in 2019, before COVID hit. Now it brings in 35% of their income.

Whereas Deadline talked about IMAX’s enthusiasm for Hollywood movies Black Panther: Wakanda Forever and Avatar: The Way of the Water (the original Avatar film snagged IMAX over $270 million), he also mentioned that IMAX plans to release between twenty and thirty local language films next year. And while the CEO was talking about some anime, they aren’t just focused on releasing more movies from Japan. India is a country of particular interest to them.

Does that mean we’re going to see a lot more anime in IMAX theaters, including theaters outside of Japan? Only time will tell.

Source: ANN, deadline

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Danica Davidson is the bestselling author manga art for beginners with artist Melanie Westin, plus her suite, Manga art for everyoneand the first manga chalk book of its kind Manga Art Chalk, both illustrated by professional Japanese mangaka Rena Saiya. Check out his other comics and books at www.danicadavidson.com.

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