Global anime demand “shows no signs of slowing down” as Crunchyroll details international license agreements – ToyNews


Global anime brand, Crunchyroll, has detailed a comprehensive list of licensing partnerships to cover toys, collectibles, board games, the outdoors and more, in its library of animated series, including the hit action series Jujutsu Kaisen, Bananya and the original Crunchyroll series, The High School God.

The new set of agreements will cover both the US and international markets, including Europe and the UK.

“We just wrapped up our annual Anime Awards with Jujutsu Kaisen taking home the top honors of the night and with almost 15 million votes cast by fans around the world,” said John Leonhardt, Head of Consumer Products, Crunchyroll.

The anime’s worldwide popularity shows no signs of slowing down and our latest list of offers shows that there is an anime for every fan – from the adorable Bananya to the series’ Junji Ito collection of spooky stories. high-energy sportswoman Haikyu. “

Crunchyroll’s European office has key deals with partnerships like Captain Tsubasa, My Hero Academia, One Punch Man, JoJo’s Bizarre Adventure and Great Teacher Onizuka, among others.

“Crunchyroll has been the world’s best anime house for over a decade and represents titles that can lead to success in your category,” said Waell Oueslati, EMEA Acquisitions and Licensing Director at Crunchyroll. “We are delivering strong merchandising programs for key intellectual property over the coming year. “

Crunchyroll’s latest round of international and domestic licensing partnerships will see Bananya grant the rights to Buffalo Games for puzzles and Japanime for board games, while Black Clover has been signed with Japanime Games for board games and Tsume Art for the figurines.

Burn the Witch was recently awarded to Kitsune Statue for figures and statues, Cardcaptor Sakura was signed by Fukuya USA for soft toys, while Jujutsu Kaisen was signed to Zumiez for skateboards and accessories.

The God of High School the Crunchyroll Original series hosted by MAPPA has been awarded to GB eye for drinks, housewares and home decor, while the Junji Ito Collection, the spooky selection of stories from legendary manga artist from horror Junji Ito, was recently awarded to Pyramid International for stationery and interior design.

Specific European agreements have also been concluded for Captain Tsubasa – the football phenomenon which recently won the Licensing International France award for best collaboration – which now partners with Barrado Toys for soft toys for France and Spain and with Funko forPop! The figures.

My Hero Academia, the successful superhero franchise will expand the current product line with Studio JG for stationery and accessories in Poland, Barrado Toys for soft toys for France and Spain, Jacob Company for back-to-school accessories school, Rhinoshield for telephone accessories and Aymax for household items for the Benelux.

One Punch Man was recently awarded to Indiego Distribution for clothing in the UK, while JoJo’s Bizarre Adventure is now partnering with Bioworld for clothing.

Crunchyroll’s Global Consumer Products Team brings anime fans around the world the best in fashion, home goods, lifestyle and more, managing the rights to over 350 anime series for over 100 licensees.

The platform currently serves over 100 million registered users and four million subscribers in over 200 countries and territories. Crunchyroll’s strong online community also includes over 50 million social media followers.


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