Cinemas in Sri Lanka will screen Japanese animated films

ECONOMYNEXT – Sri Lankan moviegoers will soon have the chance to see Japanese animated films that are growing in popularity around the world, following a partnership between Colombo-based Scope by Liberty Cinemas and a Singapore-based distributor , said an official.

In 2020, Demon Slayer: Mugen Train won over US $ 400 million, according to BoxOffice Mojo, making it the highest grossing film of 2020.

It was screened during the coronavirus pandemic while the rest of the entertainment industry struggled to keep up.

Anime, however, has maintained a niche audience. The genre has historically received critical acclaim for telling compelling stories that transcend cultural barriers, with 2001 Taken away as if by magic by Hayao Miyazaki from the famous Studio Ghibli.

“There are Japanese companies in Sri Lanka and they were approached by the animation companies to distribute their films, so we thought about releasing some of the titles,” Riyaz Hasheem, Managing Director of Scope by Liberty, told EconomyNext. Cinemas.

“There is a small Japanese community living in Sri Lanka and on TV some Japanese entertainment is also very popular so there is already a niche clientele.”

The anime has a growing following in Sri Lanka, not just among Japanese expats. The same goes for South Korean movies, music, and TV shows.

Cinemas in Sri Lanka typically show films in English, Sinhala, Tamil, and Hindi.

Hasheem said he had formed a partnership with Singapore-based Odex Pte Ltd, which distributes Japanese films, which had approached them.

It was not an expensive exercise and the audience was niche, but the company wanted to expand foreign language films to Sri Lankan audiences, he said.

“We are also trying to get films in other languages. It’s difficult due to the current situation in the country, but we hope to get them in the future, ”Hasheem said.

Sri Lanka faces a currency shortage due to money printed to keep interest rates low.

Lately, several films such as Fanny and Alexandre from Sweden became international hits and South Korea Parasite became the first non-English language film to win the Best Picture award at the Oscars in the United States. (Colombo / January 13/2021)

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